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Revamping from ECOQUEST to OXYGI:
A Manufacturer's Global Evolution
Ready to Expand?
CASE STUDY
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Your Global Reach!
Brief Overview:
After a 25-year presence in the US market, ECOQUEST made a pivotal decision to rebrand and expand globally. DIATOMIC spearheaded this transformation, initiating a comprehensive overhaul—from logo and CI redesign to product renaming and packaging design. Our scope included crafting multilingual marketing materials, encompassing brochures, social media, and websites, targeting key languages: English, Russian, Arabic, Spanish, French, and German. With this rebrand, the company stands poised for a global partnership expansion.
Brief descriptions of the manufacturer:
Initially a distributor of Air Purification devices under the brand ECOQUEST, OXYGI LLC, based in Los Angeles, USA, transitioned its operations. Evolving from direct marketing to manufacturing in China, the company shifted its focus to online sales and distribution, primarily targeting the US market.
Solution:
Initially, we delved into understanding product compliance, considering the varied evolution of each product developed over 25 years across three factories. Once compliance was established, we embarked on renaming products—shifting from Freshair ozone blaster to OXIHOME, OXIBOX, OXIGO, OXIPRO, and more. Leveraging compliance insights and design expertise, we orchestrated a modern, compliant, and multilingual redesign for packaging, geared for global export. Our focus then shifted to comprehensive marketing strategies, elucidating diverse technologies and crafting client communications. Finally, we meticulously developed all-encompassing brochures covering aspects from pricing and shipping to compliance.
REDESIGN
REBRAND
RENAMED
OPTIMIZED
RESULTS:
RESULTS
COMPLIANCE
we conducted a thorough analysis of each device, considering their diverse technologies and chemical outputs such as ozone, RCI, and bipolar needlepoint ionization. Collaborating with copywriters, scientific experts, and graphic designers, we undertook a comprehensive redesign of labels, packaging, and product brochures.
SCIENCE
Our science division detailed the product's varied technologies, developing technology pages, brochures, and expert videos across multiple languages to effectively communicate these innovations to consumers.
MEDIA PRODUCTION
Our Media department orchestrated product and product family photoshoots in Cape Town, alongside video clips featuring each product. Collaborating with scientists, they crafted expert videos explaining the technologies across various languages. Additionally, the team created video reviews and engaging viral content to enhance product visibility.
GRAPHICS
Collaborating closely with copywriters, compliance experts, and our scientific team, our graphics department revamped the Logo, Brand, CI, packaging, brochures, and marketing materials. This collective effort aimed to transition to a contemporary design, fostering trust through a cohesive and modern visual identity across all facets of the brand.
MULTI-LINGUAL COPYWRITING
Our multilingual copywriter undertook an extensive array of content creation, spanning from website content, brochures, and social media posts to diverse scripts—all in multiple languages. This collaborative effort involved close coordination with compliance, science, and marketing teams throughout the process.
Testimonial
Challenges DIATOMIC encountered
  • 1
    Compliance
    Following the post-coronavirus epidemic, compliance regulations regarding air disinfection—specifically concerning aggressive ozone—were restricted across numerous countries and certain states within the US.
  • 2
    MARKETING
    Lacking an Ideal Customer Profile (ICP) significantly prolonged and hindered the effectiveness of crafting diverse marketing materials. Catering to various sectors like B2B, B2C, restaurants, schools, hospitals, distributors, etc., without precise ICP details added complexity and lengthened the process, impacting goal achievement.
  • 3
    WAR
    Amidst the onset of the Russia-Ukraine conflict, the majority of OXYGI's employees, based in Odessa, Ukraine, dispersed across Europe due to the escalating situation. This geographical dispersal severely hindered project communication, stalling progress before reaching the stages of lead generation and global sales.
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