+1 347-271-0684
martin@diatomic.co
martin@diatomic.co
MyAirShield's Billion-Dollar Journey:
Conquering Markets and Compliance Worldwide
Conquering Markets and Compliance Worldwide
Ready to Expand?
CASE STUDY
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Your Global Reach!
Your Global Reach!
Brief Overview:
Discover the unprecedented success story of MyAirShield as we unveil our partnership with Diatomic. Together, we orchestrated a global triumph, closing over a billion dollars in signed deals with distributors across borders. Our collaborative efforts extended beyond mere transactions; we strategically hired sales brokers worldwide and navigated complex compliance requirements in over 30 countries.
Join us on an insightful journey through this case study where innovative Lead Generation and social media marketing strategies generated hundreds of thousands of high-quality leads. Learn how Diatomic's unique approach and MyAirShield's vision converged, creating a powerful synergy that reshaped industries and unlocked a new paradigm of international success.
Join us on an insightful journey through this case study where innovative Lead Generation and social media marketing strategies generated hundreds of thousands of high-quality leads. Learn how Diatomic's unique approach and MyAirShield's vision converged, creating a powerful synergy that reshaped industries and unlocked a new paradigm of international success.
Brief descriptions of the manufacturer:
MyAirShield Ltd., headquartered in Hong Kong with manufacturing facilities in Hubai, China, and subsidiaries in Europe and the USA, pioneers patented Chlorine Dioxide Pearls. These innovative pearls harness carbon dioxide (CO2) from the surrounding air to generate Chlorine Dioxide gas at minimal doses, tailored to the CO2 levels near individuals. Our vision is centered on safeguarding health by disinfecting and purifying the air you breathe. In a world where rapid microbial transmission poses significant risks to lives and businesses, our technology addresses this critical need, offering a solution for comprehensive air sanitization and pathogen control.
Solution:
In addressing the challenge, Diatomic adopted an innovative approach by amalgamating various marketing and sales strategies, revolutionizing the traditional methods. Initially, our focus was on crafting comprehensive multilingual marketing materials, ranging from explanatory videos to technologically-driven content across diverse websites. This initiative laid the foundation for our extensive outreach.
We embarked on an ambitious lead generation campaign, successfully cultivating hundreds of thousands of leads spanning potential distributors worldwide. Simultaneously, we strategically recruited approximately 100 adept sales brokers, strategically positioned across the globe.
The synergy between our lead generation efforts and the dedicated sales force enabled us to penetrate markets globally, resulting in the closure of pivotal deals. Our endeavors were fortified by the establishment of compliance frameworks in over 30 countries, ensuring seamless operations within diverse regulatory landscapes.
Furthermore, to reinforce the credibility of the products, we assembled a specialized scientific team. Their expertise was instrumental in substantiating the efficacy of our offerings, providing empirical evidence to support our claims and bolster trust among our prospects and partners. This holistic approach, integrating marketing, sales, compliance, and scientific validation, propelled our success in expanding market reach and securing significant partnerships worldwide.
We embarked on an ambitious lead generation campaign, successfully cultivating hundreds of thousands of leads spanning potential distributors worldwide. Simultaneously, we strategically recruited approximately 100 adept sales brokers, strategically positioned across the globe.
The synergy between our lead generation efforts and the dedicated sales force enabled us to penetrate markets globally, resulting in the closure of pivotal deals. Our endeavors were fortified by the establishment of compliance frameworks in over 30 countries, ensuring seamless operations within diverse regulatory landscapes.
Furthermore, to reinforce the credibility of the products, we assembled a specialized scientific team. Their expertise was instrumental in substantiating the efficacy of our offerings, providing empirical evidence to support our claims and bolster trust among our prospects and partners. This holistic approach, integrating marketing, sales, compliance, and scientific validation, propelled our success in expanding market reach and securing significant partnerships worldwide.
1 BILLION $ +
SIGNED DEALS
60+ Countries
100+ Sales Brokers
SIGNED DEALS
60+ Countries
100+ Sales Brokers
RESULTS:
RESULTS
GLOBAL SALES
We onboarded a network of 100+ global sales brokers, established partnerships with authorized and exclusive distributors worldwide, and secured agreements totaling over 1 billion USD in committed orders for the next 5+ years.
GLOBAL LEAD GENERATION
The team of lead researchers and generation experts generated hundreds of thousands of leads for various Ideal Customer Profiles (ICPs) across the globe. These leads were effectively allocated among sales brokers and distributors, enabling and facilitating the global expansion efforts.
GLOBAL SOCIAL MEDIA MARKETING
We established and managed social media accounts across over 60 countries in more than 20 languages, complete with tailored funnels. Leveraging the profiles of MyAirShield sales brokers, we seamlessly integrated them into MyAirShield's social media marketing initiatives, optimizing marketing automation strategies.
COMPLIANCE
We conducted efficacy testing and facilitated Biocide Product Registration (BPR), PCN, and CPL label creation and design on a global scale. This included developing MSDS (Material Safety Data Sheets) for all European countries and the US in the languages spoken across the EU. We crafted comprehensive brochures and procedures, managed laboratory sourcing, and facilitated seamless communication with partners worldwide throughout the process.
SCIENCE
We assembled a diverse team of scientists, ranging from leading chemists in Israel to esteemed microbiologists and immunologists in South Africa. Together, we authored scientific papers, devised and refined efficacy testing protocols, and engineered specialized tools for conducting these tests. We managed the entire testing process, from sourcing laboratory equipment for examining bacteria and viruses to orchestrating expert videos elucidating MyAirShield's technology.
Collaborating with proficient 2D video animators, we translated complex scientific concepts into engaging visual content. Furthermore, we actively engaged in conference calls, liaising with prominent distributors and government officials to provide comprehensive support for MyAirShield global expansion initiatives.
Collaborating with proficient 2D video animators, we translated complex scientific concepts into engaging visual content. Furthermore, we actively engaged in conference calls, liaising with prominent distributors and government officials to provide comprehensive support for MyAirShield global expansion initiatives.
MEDIA PRODUCTION
We organized photoshoots in Cape Town, Kiev, and Berlin, capturing visuals for MyAirShield product videos and expert content across South Africa and the United Kingdom. Additionally, we produced 3 distinct 2D video animations with voiceovers, meticulously translated into over 30 languages.
GRAPHICS
We initiated a comprehensive overhaul, starting from scratch with a complete redesign encompassing MyAirShield logo, corporate identity, numerous brochures available in over 20 languages, compliant product labels also in 20+ languages, as well as crafting social media content and product packaging, all in the same diverse range of languages.
Testimonial
Challenges DIATOMIC encountered
- 1COMPLIANCEDue to the ongoing review of the primary active ingredient since 2012, obtaining product registration posed significant challenges. Introducing a new technology unfamiliar to most government agencies added complexity. Determining its categorization—whether as PPE, Medical Device, or air disinfectant—created uncertainty regarding necessary certifications like CE or BPR. Proving efficacy, especially as it differs from surface disinfectants, further complicated matters. Additionally, navigating China's distinct standards while acquiring documents and materials added to the complexities.
- 2SCIENCEThe primary characteristic of the product involves generating chlorine dioxide (ClO2) from nearby CO2, necessitating proof of its effectiveness in pathogen elimination. Questions arise regarding the released ClO2 quantity, ensuring safety, and determining its adequacy for specific distances. Challenges persist in measuring the ClO2 release rate and testing the efficacy against viruses and bacteria under acceptable standards. Additionally, identifying a suitable laboratory equipped with viruses, time, and cost-effectiveness further complicates the process.
- 3LOGISTICSAmidst the COVID period, logistics costs, particularly from China, surged over tenfold. Challenges arose in identifying suitable harbors accommodating container ships and efficiently processing containers. These unforeseen logistics issues jeopardized numerous signed deals.
- 4MARKETINGIntroducing a sought-after yet misunderstood technology, coupled with compliance complexities, posed significant challenges to marketing and sales endeavors. Collaborating with the science and compliance team, we crafted video materials and brochures. These resources surpassed the effectiveness of any sales broker, leading to a remarkable surge in conversion rates.
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